Welcome toThe Lads FC.
A sportainment agency that started as a Sunday-league group chat — and along the way built close ties with the key figures in Indonesian and international football. Players, legends, creators, communities, venues: we work with them directly.
Not a media company.
A football-first crew.
We believe football is more than 90 minutes — it's a lifestyle, an identity, and Indonesia's most powerful cultural currency. So we don't market at football fans. We are the football fans, and we bring brands into the conversation the way a mate brings a friend to the game.
"We don't just participate in the conversation. We dictate the play."
Agency
Strategy to war room to wrap report, one integrated team.
IP Builder
We build and own formats — The Haye Way, Away Days, Fun Football.
Community Hub
Our community isn't an audience. It's the team we activate with.
Long Game
Academy and our own professional club by 2028. Yes, really.
We know the key figures.
In fact, they ball with us.
Over the years we've built close, working relationships with the people at the centre of football and sportainment — Timnas players, legends, KOLs, supporter groups, pundit networks, venue owners and international football figures. So when a brand needs access, we can usually make the call directly — no slow agency layers in between.
Players & personalities
Communities & media
Our grounds
From 20 VIPs over padel to 10,000 fans in your colours.
Where you'll find us
← Drag or swipe to see more →
The company we keep
One squad.
Five ways in.
Pick one, or let us run all five at once — that's usually when it gets fun. Every service plugs into the same circle, so your campaign moves with the culture instead of chasing it.
Sportainment Campaigns
End-to-end creative campaigns where football meets entertainment — built around the moments the whole country is watching.
Event Management
Intimate VIP padel sessions to massive grassroots tournaments, watch parties and fun football with legends.
Influencer Marketing
Sports and lifestyle KOLs from Mega to Nano, moving as one synchronized narrative — matchday war room included.
Brand Management
Sports-centric brand identities and positioning that feel credible inside football culture, not bolted on. Trusted by Danone AQUA and Mizone.
Digital Communications
Media placement, PR, distribution and real-time conversation management — content live within 30 minutes of the final whistle.
Our magnum opus.
GBK. One mural. One record.
At the FIFA ASEAN Cup 2026, we turned the stands of Gelora Bung Karno into the largest human mural in the country — and walked out with a MURI record. Built with Danone AQUA and La Grande Indonesia, it was a stadium moment, a national headline and a piece of content the whole country shared. Basically everything we do, all at once.
Big names.
Bigger matchdays.
We'd rather not brag. But since you're here — this is the company we've kept, and which of our five services they put to work.
Made Mizone the loudest voice of Argentina fever in Indonesia — every single matchday of the World Cup.
The brief was simple and brutal: with every brand fighting for World Cup attention, own Argentina fever in Indonesia — in real time, at scale. So we ran the whole thing in-house, from strategy to war room.
- 8consecutive Argentina matchdays, owned end to end
- 200+creators, publishers and communities moving as one
- <30 minfrom final whistle to brand content live
- 237M+campaign impressions — without Indonesia even playing
Watch parties, live commerce, a Messi-signed jersey hunt and a four-phase story — Initiate, Ignite, Involve, Intensify — across TV, OOH, digital, in-store and on-ground.
Turned Timnas matchdays into a "Suporter Adem" party — win or lose.
- 1 MURIRecord — largest human mural at GBK, FIFA ASEAN Cup 2026
- 3M+peak views, Indonesia vs Vietnam content
- 48K+peak engagement on a single matchday
- 100%of Suporter Adem rated the experience 5/5
Brought a Barça legend to Kokas and turned fans into customers.
- 600+new accounts & debit cards converted
- 2,000+footfall at the Kokas grand launch
- 2M+organic digital impressions
- 150+young players & parents from 4 SSBs
Took the new Garuda jersey from launch stage to checkout.
- 5.5M+organic video views tagging @kelme.id
- 0.7%tap-through to the official Garuda store
- Launch → checkouton-ground coverage plus creator affiliate links
Got the interviews everyone wanted — then let the internet do the rest.
- 3.4Mviews — Coach John Herdman reaction
- 3.3Mviews — Mustafic Fahruddin
- Rp0media spend, 100% organic
- Earnedpicked up and reshared by mainstream media
Made a credit card feel like football — right inside the World Cup conversation.
- 5Mimpressions in week one
- Nano squadorganic-first, boosted on proven posts
- IG + TikToksynced with every World Cup matchday
The official home of The Professor's story in Indonesia. Strictly limited seats for brand partners.
- 650K+loyal audience
- Tier-1exclusive access to Timnas’ Professor
- Limitedpartner seats to protect the IP
Also played for: ASICS, Tema, USS Networks and more.
Founder-led.
Football-native.
Ex-Tokopedia, Indosat, VaynerMedia, Dentsu and Ogilvy-world folks who decided spreadsheets were more fun with a ball involved.
Aziman Fadhli
Tengku Kevin
Ananda Pratama
Defy Shafira
Ayodi Riefdiandono
Ilham Toharudin
Bima Kusnanda
Felix GenesiusYour brand,
on the pitch.
Here's what most brands miss: you don't need official rights to reach the passion. Enter through community and you get the same energy at a fraction of the cost. Three ways to start.
One moment, done big
A launch, a tournament, a matchday — one campaign, one window.
Always on the team sheet
Season-long presence in football culture, every week, every derby.
Skin in the game
Part of our fee tied to outcomes you care about — acquisition, CVR or GMV.
Or sponsor one of our own properties
Fun Football Series · Watch Party Series · Grassroots Tournament · Away Days & Content IP
| Tier | What you get | Exclusivity |
|---|---|---|
| Title | Naming rights, full brand & product integration, premium content rights | Category exclusive · 1 partner |
| Presenting | Presenting rights, prominent on-ground & digital branding | Category exclusive |
| Official Partner | Visibility, sampling & collaborative content | Up to 3 partners |
| Supporting | Sampling, booth presence & community mentions | Non-exclusive |
How a brief becomes a matchday
Understand
Your business goal, not the post count.
Insight
What's worked across creators and matchdays.
Idea
Creative, creators and on-ground in one plan.
Execute
Live, as fast as the conversation.
Measure
Clear results, sharper next time.
Campaign sprint: 2–3 weeksMatchday activation: 7–10 daysRetainer onboarding: 4 weeks